Lamborghini must be one of the last premium car manufacturers to take on the SUV market segment. Their 2018 Lamborghini Urus is supposed to take on other premium SUVs, like the Jaguar F-Type and Porsche Cayenne. To make up for the late arrival of this SUV, Lamborghini decided to throw in more than one unexpected feature and prove their progressive attitude towards vehicle production.
The name Urus may raise a few eyebrows here and there, so a short explanation of the name’s origin might be in place. The urus, also known as aurochs, was a giant, ancient ancestor of our current day cow, weighing around 1500 pounds (680 kgs). Hence, it is easy to see why Lamborghini, with their raging bull logo, would adopt the magnificent ancient aurochs to represent their largest and heaviest vehicle yet.
Curious about how mindblowing this new SUV exactly is? Check out the full review down below.
For now, all we know about the Urus is what we’ve seen on the concept, but that certainly looks promising. The final production model will be revealed at the 2018 Geneva Auto Show, so until then the concept is what we’ll have to make do with.
One thing that is especially striking about the concept car is how much it actually looks like a final production vehicle. Another design aspect is that it is distinctively a Lamborghini, unlike the first Lambo attempt at the SUV. That one sold only 328 units and the “weird” non-Lambo appearance is seen as the biggest instigator thereof.
The 2012 Lamborghini Urus concept starts off with three giant air vents on the front: two more angular ones on the side and a much wider one in the middle. On top of that are some cat-eye shaped headlights and some angular creases on the hood.
2018 Lamborghini Urus side and rear
Around the side the biggest eye catcher are the giant wheels and their ratio towards the vehicle. The large wheels have a surprisingly large space between the wheel arches, especially with the rear wheels. It’s not difficult to see an aggressive bull sitting in a stance waiting to charge. Also, the deep, angular creases continue on the side, with on each side a large air intake. Furthermore, the windows and roofline advance downwards to the rear while the lower part advances upwards.
The rear of the 2018 Lamborghini Urus concept is actually just as dazzling as the other sides, with an almost horizontal rear window and the large, wide tires protruding from the bumper. Four exhausts in total, all with the angular corners Lamborghini loves so much, two on either side of the car. The taillights fork around the trunklid and continue towards the middle where a curly signing of the brand name is positioned.
The concept’s interior is unfortunately not as production-ready as the vehicle’s exterior. One thing that is sure about the interior is that it will only offer room for four passengers instead of five. That does mean the two rear seats will be full-sized seats like the front seats, instead of a rear bench and will improve the passengers comfort by miles. Lamborghini itself described passenger transportation in the Urus as “wearing a perfectly made-to-measure suit”. That does sound quite compelling!
Another thing about the 2018 Lamborghini Urus interior that we can expect is something about the place where normally the fifth passenger place is, the middle part in the back seats. With the passenger place now being absent, a space is available for things like cupholders and rear seat entertainment functions. We certainly expect USB-ports and personal infotainment buttons to be featured there. Possibly also some air conditioning vents for the freshest, cleanest air.
In the dashboard area we can be sure that Lamborghini brings a wrap-around dash with some contrasting colour options available for choice. Furthermore, we expect premium sound systems, interior lighting packages and the most ergonomic steering wheel possible. We also expect heated, ventilated and massaging seats for all passengers.
All in all, the 2018 Lamborghini Urus is going to be an SUV that is as comfortable to drive as to be driven in.
The exterior and interior both look great and makes us wonder even more about the other car specs. However, the engine is truly the most baffling part about the 2018 Urus.
First of all, the Urus will be the first Lambo to ever feature a turbocharged engine, but Lamborghini’s plans don’t stop there. Before the 2018 Urus has arrived good and well, the company’s research and development executive already hinted plainly that the Urus can come as a plug-in hybrid. His exact words? “The PHEV system is currently ideal for packaging in an SUV platform.” This would make the Urus the first hybrid Lamborghini ever.
These are big things for a premium car manufacturer to accomplish. Yet, it also proves to be necessary if Lamborghini wants their SUV to rotate along in the game, this time around. The other premium manufacturers like Porsche, Bentley and Jaguar are all doing their part and speak to the more sustainable parts of the auto world too.
Another big thing is that the 2018 Lamborghini Urus will not be powered by the naturally aspirated V10 or V12 that are usual. Instead, a twin-turbocharged V8 engine will be used, as confirmed by CEO Stephan Winkelmann and Research and Development boss Maurizio Reggiani. This V8 will be a 4.0 liter one and was specifically designed for the Urus. In the past Lamborghini borrowed an engine from Audi, which also has a 4.0 liter V8, but it was insisted that this will not be the same engine in the Urus. However, that engine might be good for comparison, as it makes 560 horsepower. We expect the Urus V8 engine to top that.
The 2018 Lamborghini Urus concept from 2012 featured some tech stuff, such as shifting paddles. Also, via the center console or buttons on the steering wheel indicators, headlights and windshield wipers were operable. Behind the steering wheel sat a customizable TFT digital cluster and the center console offered navigation, entertainment and climate control. The rear featured another infotainment screen. All these features are expected to be present on the 2018 Urus as well.
Furthermore, we expect all the latest semi-autonomous features, such as Lane Keeping Assist, Autonomous Braking, Rear Traffic Alert, Park Assist and Valet function.
More info on tech specs can be found closer to the car’s sale date.
Price, release and sale date
Currently, the sale date of the 2018 Lamborghini Urus is set in 2018. The revealing of the Urus will take place at the 2018 Geneva Auto Show. Fianlly, it’s expected that the Urus will go on sale at the end of 2018.
Pricing information is not available yet, but we expect the price tag of the Urus to start around $270,000.